Case Study: Bone Dry Waterproofing Website
Boosting SEO Success: How Trusted Marketing Revamped Bone Dry Waterproofing’s Digital Presence
Bone Dry Waterproofing, a well-established basement waterproofing company, faced a pressing problem: their digital presence wasn’t converting. Despite offering great services, they were struggling to attract both organic and paid leads. Their website lacked the SEO infrastructure needed to rank in search results, and their customer inquiries were suffering due to a faulty reCAPTCHA and the absence of CRM integration. Without a strong foundation for boosting SEO success, they were missing out on valuable traffic and potential customers.
A Website Holding Back Business Growth
When Bone Dry Waterproofing reached out, their website had several major issues impacting their business:
Lack of Lead Generation
They were barely generating leads from their site, missing opportunities for both organic and paid traffic.
No CRM Integration
Without a CRM, lead capture and management were inefficient, leaving potential customers untracked and unengaged.
SEO Shortcomings
Pages were missing essential SEO elements, including: H1 tags for page structure and keyword relevance, Alt tags for images that are critical for boosting SEO success by helping search engines index their site, and optimized content and metadata necessary to compete in local search.
Form Issues
Visitors couldn’t even complete the inquiry forms because of a non-functioning reCAPTCHA, meaning any traffic they did get was wasted.
A Comprehensive, Turn-Key Solution
We didn’t just fix the problems—we completely rebuilt Bone Dry Waterproofing’s digital presence. In less than 5 days, we designed and launched a brand-new, fully optimized website with over 129 quality pages. These pages were packed with content designed to improve both local SEO and user engagement.
Local SEO Focus
Knowing that Bone Dry Waterproofing operates in a competitive local market, we zeroed in on local SEO strategies to ensure they showed up for relevant search terms in their service areas. This included:
Content Strategy
Content is king in SEO, so we developed a robust content strategy that focused on local services, answering customer pain points, and building authority in the waterproofing industry. Each of the 129 new pages was filled with SEO-rich content that positioned Bone Dry as the go-to solution for basement waterproofing.
CRM Integration for Lead Management
In addition to the website rebuild, we integrated a CRM system to streamline lead capture and management. This allowed Bone Dry Waterproofing to respond to leads quickly and track their customer pipeline effectively.
An example of the work we conducted to boost SEO success can be seen in the pre-launch and 3 weeks after launch results for Egress Window Systems.
SEO Growth and Lead Generation Turnaround
Our approach paid off almost immediately, with several key improvements in Bone Dry Waterproofing’s online presence:
Increased Search Visibility
By focusing on local SEO, Bone Dry Waterproofing began ranking higher for relevant search terms in their key service areas.
More Leads Through Organic and Paid Channels
The newly structured site, combined with optimized SEO and functioning inquiry forms, generated a significant increase in organic leads, while their paid campaigns became more effective.
Better User Experience
Visitors could now easily navigate the website and submit inquiries, thanks to a fully functional reCAPTCHA and improved site performance.
A Seamless Transformation in Just 5 Days
In just under a week, Trusted Marketing Consultants transformed Bone Dry Waterproofing’s outdated website into a fully optimized lead-generation machine. By focusing on local SEO, content strategy, and CRM integration, we delivered a digital solution that not only fixed immediate problems but set them up for long-term success.
If your business is struggling with similar digital roadblocks, Trusted Marketing Consultants is ready to provide turn-key marketing solutions that deliver measurable growth. Learn more about our web development and SEO services here.