Waterproofing Company Website Design
Repairing Cracks in Their Digital Foundation
In late August 2024, Bone Dry Waterproofing, a premier waterproofing and foundation repair company based in Louisville, Kentucky, reached out to us for waterproofing company website design and foundation repair company website design to enhance their brand awareness and generate more leads. After conducting a comprehensive audit of their existing platforms, we identified the need for a complete rebuild focused on web design for waterproofing companies and foundation repair web development.
Within just seven days, we launched a new website, expanding their content from 30 pages to over 200. The new site includes pillar and cluster pages for their services, along with dedicated location-specific pages for their service areas. Since the redesign, Bone Dry Waterproofing has seen an average of 20 leads per week, marking a significant increase compared to their previous platform.
The challenge
Bone Dry Waterproofing’s previous website was outdated, lacked modern functionality, and did not effectively convert visitors into leads. The site had poor mobile responsiveness, slow load times, and limited SEO optimization for waterproofing company website design and foundation repair company website design, which negatively impacted the company’s visibility in local search results. Additionally, the user interface was cluttered, making it difficult for potential customers to find essential services such as waterproofing solutions, foundation repair services, and crawl space waterproofing. A focus on improved web design for waterproofing companies and foundation repair web development was essential to address these issues.
The objective
The primary objective was to redesign and rebuild the website to improve user experience, drive more organic traffic, and generate quality leads. Key goals included:
•Modernizing the website’s design to reflect professionalism and trustworthiness.
•Improving mobile responsiveness to capture traffic from mobile users.
•Enhancing site speed to reduce bounce rates.
•Implementing local SEO strategies to increase visibility for waterproofing and foundation repair services.
•Streamlining navigation and service pages to make it easier for users to find and contact the business.
The strategy
To help Bone Dry Waterproofing establish a stronger online presence and increase lead generation, we implemented a comprehensive waterproofing company website design and foundation repair company website design strategy. The goal was to create a mobile-responsive website that highlighted the company’s core services, such as waterproofing, foundation repair, and crawl space waterproofing solutions. Additionally, our approach focused on improving site speed, user navigation, and local SEO rankings to boost traffic and conversions. A combination of web design for waterproofing companies and foundation repair web development ensured the platform was optimized for both usability and search visibility. Below are the key steps we took to achieve these objectives:
Website Redesign
• Developed a clean, user-friendly website design with a focus on Bone Dry Waterproofing’s primary services, including foundation repair and waterproofing solutions.
•Incorporated trust signals such as customer testimonials, certifications, and client logos to build credibility and encourage engagement.
Mobile Optimization
Built a fully responsive website to ensure seamless functionality across all devices, improving the experience for mobile users and supporting mobile traffic growth.
Performance Optimization:
Reduced page load times by optimizing images, writing clean code, and utilizing a content delivery network (CDN) to improve site speed and user experience.
Local SEO Implementation
• Structured service pages around relevant keywords like waterproofing, foundation repair, and crawl space solutions.
•Implemented location-based SEO to increase visibility in target markets and added schema markup to enhance the business’s local search rankings.
Improved Navigation & Conversion
•Simplified navigation menus and organized service categories to enhance usability and improve the user journey.
•Integrated clear calls-to-action (CTAs) across key pages to increase form submissions and encourage customer inquiries.
Analytics and Tracking:
• Set up Google Analytics and conversion tracking to monitor traffic growth and lead generation.
•Added heatmaps to analyze user behavior and make data-driven adjustments to further optimize the site’s performance.
After years of dealing with horrendous and dishonest business practices in this industry we stumbled across this Team… not only have our expectations been met but the above and beyond service is certainly refreshing...
Jim Clark
Founder @ Bone Dry Waterproofing